The official beginning of tourism on Zlatibor is considered to be the arrival of King Aleksandar Obrenovic on Kulasevac in 1893., when it got the name - "Kings of water’’.

Zlatibor is cut by rivers (Crni Rzav, Veliki Rzav, Susica), and streams rich in various kinds of fish: chub, gudgeon, trout, grayling and sprout. There are two artificial lakes on Zlatibor. Larger lake is in Ribnica, on the river Crni Rzav. Smaller lake is in the center of Zlatibor tourist resort, and it was built for tourism purposes. It is surrounded by pleasant paths for walking, benches for guests who can swim during the summer, or lie on the sun. In the winter guests can skate across the frosen surface of the lake.

Zlatibor is a famous ski resort. Beginner skiers and children will enjoy the gentle slopes of Obudovica (smaller ski lift 250 m long), and better skiers will decide to go to Tornik and one of his paths. Sports Center "Tornik" is located at an altitude of 1110-1490 meters, 9 km from the tourist center. Paths, and there are four of them (Cigota, Tornik, Ribnica, Zmajevac), are suitable for competition in slalom, giant slalom and super-G. Three ski lifts connetct them. In the central part of Zlatibor there are tracks for cross-country running and biathlon, which are among the best in Europe because of its visibility and terrain configuration.

Many sport clubs take their athleats to Zlatibor to prepare them throwought the year, and individuals go too. There are organized basketball camps, schools of paragliding, tennis, skiing and swimming.

One of the most frequent forms of tourism on Zlatibor is certainly recreational. Hikers who are walking down one of the tracks are often seen (to Cigota, canyon of Rzav, Gradina, Oka, Crni Vrh, Ribnicko lake), and many just explore the beauty of Zlatibor.

Medical researchs showed that Zlatibor’s climate is suitable for health and fitnes for healthy people, as well as for treatment of various lung diseases, anemia, minor disturbances of the heart and blood vessels, especially for thyroid disorders, that are all treated at the institute ‘Cigota’.

Construction of Museum of folk architecture under the open sky called "Old Village" in Sirogojno returns us to the nineteenth century. It shows typical Zlatibor area with all its elements. Art, literary, musical and other meetings, exhibitions, lectures and summer schools are organized all year round.